ABOUT PICKWISE
A decision layer between you and the supplement aisle.
Pickwise is an evidence-based supplement and nutrition decision engine, built India-first for generally healthy adults. Tell it your goals, diet, and lifestyle — it tells you plainly whether a supplement actually makes sense, and which one, backed by a real citation rather than an influencer's opinion.
WHY THIS EXISTS
Most supplement advice is an ad wearing a lab coat.
Retailers, affiliates, and influencers all have a reason to tell you to buy something. Pickwise doesn't start from a product to sell — it starts from your actual profile, checks it against structured nutrition and safety data, and only then looks at what products would deliver the right dose. If nothing clears that bar, it says so.
HOW A RECOMMENDATION IS MADE
01
Recommend what's appropriate, not what's profitable
The honest answer is sometimes “you don't need anything right now.” Pickwise is built to say that plainly, not bury it under a purchase flow.
02
Rules decide. Retrieval only explains.
Every recommendation comes from a structured, expert-reviewed rule evaluated against your profile — never an AI improvising a dose. The evidence and citations are looked up after a decision is made, only to explain it.
03
Budget is a filter, never a bias
Recommendations are priority-ordered first, price-blind. Your budget is applied after, to decide what's funded this round — it never decides what gets suggested in the first place.
WHERE THIS STANDS TODAY
This is a working build, not a finished product — a small, expert-reviewed knowledge base covering a deliberately narrow set of well-studied supplements, real product data for what's recommended, and a safety model that escalates to a real medical professional rather than guessing when something looks complicated. It gets more capable as the underlying evidence base grows, not by loosening what it's willing to say yes to.
See what it actually says about you.
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